7 UX Design Psychological Facts | By Top Mobile App Developers

Choose A Mobile App Development Company in London That Knows UX Design Psychology

Did you know that the success of mobile app development deeply depends upon the UX design phase? The cleaner the UX, the higher the engagement! Not know what is mobile app UX design? Don’t worry. In this blog, let us find out about UX Designing. So that when you approach an App Development Agency London, you know in advance how to judge its work. And also what app idea to share with its developers. 

What is UX Design? 

If you are a complete newbie and wondering what is UX design, let us explain. UX stands for ‘User Experience’ which implies what a ‘user’ will ‘experience’ while using a mobile app (or other digital solution) and how that ‘experience’ will happen. Simply put, the ‘look and feel’ of the mobile app is called ‘user experience’. 

To simplify even further, the App Icons, its colors, functions, text fonts, images, action buttons, menu style, everything which the user will interact with, is the user interface. The user interface creates user experience.  

The Relation Between UX Design & User Psychology 

Astonishingly, human psychology plays a vital role in the success of an app design. The more friendly an app seems to the user, the higher goes its success rate. When a user feels ‘comfortable’ using a mobile app, he/she increases its retention rate. Therefore, in the app development projectcs, UI/UX research holds a crucial position. However, if you are eager to know more about the relation between human psychology and UX Design of a mobile app. Then let us understand it through 7 human traits: 

7 Human Psychological Facts To Consider Before Planning App’s UX Design 

If you are approaching an app development agency, then note down the following psychological traits of humans. Always check the previous work of a company you are approaching to share your project. The right Mobile App Development Agency London will have checked the following facts in their UX Designs- 

1. Attention Span 

Do you know when it comes to using a website or a mobile app, the attention span of humans is as low as 10 seconds? As a result, if a mobile app provides what a user wants within 10 seconds, the UX design may be considered apt. On the contrary, if the user has to keep on searching and waiting for what he/she needs, within a few seconds the app will suffer uninstallation. 

So, while checking the previous work of the chosen mobile app development company, make sure that their mobile apps are speedy. Additionally, the within 3-4 steps, you must find the services an app is made for. Say, for example, if it is an E-Commerce app. It must show you ‘Women’s tops’ in not more than 3-4 clicks. Hope you got the point!

1. Personalisation 

Furthermore, today, people are mad after ‘personalisation’. Whether gifts, cakes, social media content, clothes, or even a bracelets. People want everything ‘personalised’ as per their ‘choices.’ The same goes with mobile app development services. While designing the mobile app’s UX, make sure that you insist the mobile app development team to pay keen attention towards personalisation. 

Having dedicated AI chatbots that handle app visitors 24*7, greeting the visitor with their name, and sending personalised push notifications are some must-have elements in an App UI/UX these days. It makes the user feel emotionally ‘connected’ to the app and the engagement increases. 

1. Familiarity 

Another psychological fact about mobile app UX design is that customers look for ‘familiarity’ or that ‘brand image’ which the business already holds. Say, for example, consider ‘Uber’. The ‘look and feel’ of Uber website and mobile app is just the same. You will find the same logo and black and white colour theme everywhere. It is because it makes the onlookers ‘feel’ that they are taking services from a renowned brand they are loyal to. 

On the contrary, if a brand does not maintain consistency in the brand image, the brand might fail to leave a memorable impression upon the users. Therefore, your mobile app must align with your logo theme and overall brand image. It will make the existing loyal customers develop an instant connection with your newly launched mobile app. 

1. Finger Size & Focus of Mind 

Consider a scenario in which you are an app user! Suppose, the clickable items in the app are too smal. Clearly, you will click something else than what you want to click in reality. Will you continue using that app? Of course not! 

So, always remember that if you mind has to focus a lot while clicking on an app element. Certainly the UX is not good. As a result the user will uninstall the app immediately and will never return to it. So, always ensure that you choose a top-notch mobile app development company in London, UK which has a well-thought mobile app development portfolio. 

Furthermore, do you know that even CTA button size has specific guidelines from Apple (iOS) and Google (Android)? According to Apple Inc., the CTA button must have a size of 44X44 points with a contrasting colour with the background. 

Additionally, it must have simple and clear action text like ‘Buy Now’, ‘Call’, ‘Add to Cart’ unlike fancy text like ‘click here to see’, ‘let’s find out’, ‘Talk to A Developer Now.’ Owing to strict App review guidelines, your app might face rejection even if the CTA button is not up to the mark. So, always choose a well-learnt iOS app development company in UK if about to launch an iOS or Cross-Platform application. 

1. Visual Appeal 

Overall, the final ‘look’ of a mobile application plays the most vital role. So, always ensure that your mobile app has a symmetrical design with elements placed in an appealing order. Also, the colours must be eye-soothing while the app icons must be well-informing.

On a mobile app, the user might be governed more by the app icons and animations than indulging in textual content. So, minimize the text and maximise universal icons for calling, chatting, adding to card, share, like, connect, and whatever other actions your app will perform. Do not forget to hold a robust competitor and market research before you present app idea to the development company. 

1. Love for Tidiness 

Mobile screens are short. In fact, these days, with the advent of foldable and flippable devices, no one likes too much content on the screen. Excessive content on one small screen of a mobile phone creates confusion, needs more focus, and require more concentration. On the contrary, understand that all of us use ‘mobile devices’ for the sake of ‘entertainment.’ 

If we are supposed to ‘concentrate’ on a mobile screen the way we do at study or work. Certainly, the ‘user experience’ is going against the psychological expectations of deriving recreation out of device usage. So, make sure that in the app ideation, you tell the mobile app development company to maintain enough whitespace and keep the UX as tidy as possible. 

1. The Game of Colors

Do you know that colours have a direct effect on our psychology? Say, for instances, consider the following colours and their associated image: 

• Red: Reminds us of traits like ‘danger’ or ‘stopping’ provoking anxiety. 
• Green: Reminds us of ‘healing’, ‘forest’, and ‘nature’, provokes serenity and peace. 
• Golden: Associated with ‘festivity’ and ‘luxury’, provokes happiness.
• Pink: Reminds of ‘feminity’ and ‘romance’, provokes romance and cheerfulness. 

Now, suppose you have a healthcare or pharmacy business and you need a mobile app for the same. In this case, if you choose ‘Red’ as the theme of your mobile app, certainly it will remind the app users of ‘operation theatre.’ Believe it or not, but such choice of colour will put the patients and their loved ones under anxiety. On the contrary, if you choose ‘green’ as the theme colours, the users will feel more comfortable using your healthcare app. 

Similarly, if you are launching a dating app trying ‘pink’ as the theme might make the users feel more ‘connected’ as it provokes romantic feelings and ‘feminine’ traits like love, affection, care, and tenderness. Eventually, the users might have more faith on your app to find love. Likewise, using Golden colour on your E-commerce platform during festive seasons will invite more shoppers towards the app for ‘luxury’ and ‘festive’ vibes. 

Final Thoughts

Today, we have shared some untold secrets behind Mobile App UX design with you. We hope that you found this information helpful. This information will not only help you in developing an app idea before approaching a mobile app development company London, UK or anywhere else. But also, it will prove helpful in choosing the right team of mobile app developers by judging their previous work. If you have any further queries, let us know in the comment section below. Let’s see if we can guide you more on creating amazing user experience. All the best for your app development journey.